SoBeVIPs is one of my pet projects. SoBeVIPs offers South Beach nightclub VIP services among other things. Last year, some of the nightlife venues we were working with offered us the chance to sell New Year’s tickets to the most popular South Beach nightclubs. Needless to say we jumped at the opportunity and tried to make some quick cash and a reputation for ourselves as a major player in the New Year’s scene.
Being a new site, we ranked well for our normal terms and had to quickly try to rank for “South Beach New Year’s” terms which were obviously extremely competitive. Shortly after the new year, we decided that the next year we were going to build a dedicated site for our New Year’s South Beach 2008 efforts, and we went and registered sobenewyears.com.
Well, Christmas came early for us as we soon found out that not only had we stumbled across a great domain name for our new site, but we were actually the second owner of an 11 year old domain. With the combination of an old domain, Google’s history component of their ranking algorithm, and an extremely relevant and well built site, we were ranking #1 for south beach new years eve almost immediately.
Sometimes things just work out.
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